Simple Solutions
Care Instructions—An example of how simple design can be used to elevate a product. Cost effective, practical labeling.
Always design. Even the simplest of requirements can benefit from a little design.
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
Rebranding
Avant Sciences reduces complexity and saves time and resources necessary for Department of Defense organizations to create and secure information technology assets. Avant Sciences solves problems using business and science-based solutions to investigate, understand, cultivate, and provide effective and innovative answers.
This client wanted this brand identity to reflect their solid DoD foundations and forward-thinking solutions that help their customers discover new horizons.
A stacked version of the logo was created to provide flexibility for the brand. Both versions are to be used together or separately.
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
Rebranding
Medarcus is an innovative company focused on patient safety issues related to data. Problems with data integrity can be fatal and cost hospitals millions each year. Medarcus is changing the way health information problems are solved with the evolving sciences of artificial intelligence and machine learning. They apply advanced technologies and proprietary processes that utilize mathematical sciences.
This logo is based on the mathematical symbol that indicates one thing is identical to another, which gets to the essence of what this company is all about—Health for Your Data.
You don’t get to that simple message without first spending a lot of time and effort understanding the business. This phrase — Health for Your Data — ties the mathematical sciences aspect of this company to healthcare, and highlights the importance of good data. Something that must be worked to achieve, just like good health.
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
Branding
SurePatient™ is an affordable, non-disruptive, easy to implement solution that safeguards patient safety by improving patient identification and preventing medical record duplication. SurePatient helps hospitals get to One Patient – One Record.
The design brief required a clean, clear, and simple logo to reinforce trust and focus on the product’s objective of ensuring that admitted patients will be correctly identified and associated with the correct patient record.
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
Branding
Hahn provides a technology that allows restaurants to offer diners the chance to save by using a loyalty app when making purchases. The app/technology benefits restaurant owners by aggregating diner transactions, thus saving Visa and Mastercard charges.
The brief required branding that would differentiate Hahn from their competition and appeal to their target market — restaurant owners.
A Conference Brochure produced to explain who Hahn is and highlight key benefits of the services they provide, targeted for restaurant owners
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
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