Branding
Sure Patient
SurePatient™ is an affordable, non-disruptive, easy to implement solution that safeguards patient safety by improving patient identification and preventing medical record duplication. SurePatient helps hospitals get to One Patient – One Record.
Design Direction
The design brief required a clean, clear, and simple logo to reinforce trust and focus on the product’s objective of ensuring that admitted patients will be correctly identified and associated with the correct patient record.
my Work
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
