Branding
Edward Hale
Edward Hale is an adventure wine travel company that provides unmatched attention to detail in delivering a portfolio of bespoke journeys to one of the world’s most beautiful wine regions — South Africa’s Western Cape region. For Edward Hale, your trip is personal, so every detail of your trip is customized to your liking. The goal is to make every trip a trip of a lifetime.
Design Direction
The brand identity was to reflect the high-end, bespoke nature of company and appeal to their sophisticated clientele.
Edward Fine Apparel is a subsidiary of Edward Hale offering high-end adventure travel clothing and accessories. These half-page ads were designed to build awareness and reinforce trust in the brand.
my Work
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
