Rebranding
Medarcus
Medarcus is an innovative company focused on patient safety issues related to data. Problems with data integrity can be fatal and cost hospitals millions each year. Medarcus is changing the way health information problems are solved with the evolving sciences of artificial intelligence and machine learning. They apply advanced technologies and proprietary processes that utilize mathematical sciences.
This logo is based on the mathematical symbol that indicates one thing is identical to another, which gets to the essence of what this company is all about—Health for Your Data.
Simplifying
You don’t get to that simple message without first spending a lot of time and effort understanding the business. This phrase — Health for Your Data — ties the mathematical sciences aspect of this company to healthcare, and highlights the importance of good data. Something that must be worked to achieve, just like good health.
my Work
Design is about communication — this is why understanding what needs to be communicated, and to whom, is so important.
